cifically, social media marketing pursuits were being observed to have a big affect within the getting actions of Jordanian

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loading indicator and the normal variance extracted (AVE) to obtain the convergent validity, Besides the composite

tailored the value of R2 to evaluate the explanatory electrical power from the structural product and AVE To judge the variance, whereby

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investigate aimed to look at the effect of social media marketing on purchase intention, brand graphic, and model have confidence in amongst

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